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pocket multimeter
Skip itSoft demand (-0.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$44.38avg listing price — sweet spot $15–$100
Price range
Great$9.97–$110.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$163K$163K/yr · 111K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,472.69avg incumbent reviews — the moat a new listing must climb