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pocket hole drill bit
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$15.10avg listing price — sweet spot $15–$100
Price range
Good$5.97–$35.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,137.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$141K$141K/yr · 71K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand