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pocket door kit
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great129.89avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Market size
Good$339K$339K/yr · 320K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$224.96avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Returns
Bad5.0%return rate — above 5% kills the launch gate
Price range
Bad$19.95–$359.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale