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52

pocket door guide

Worth a look

Shows a thin review moat (182 avg reviews), but soft demand (-9.8% this quarter) keeps it on the watch list.

Market size 23Growth 20Conversion 85Competition 62Returns 46Price range 65Avg price 35Brand share 56Review moat 91Quality gap 80

Review moat

Great181.84

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$3.02–$37.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Avg price

Okay$10.18

avg listing price — sweet spot $15–$100

Market size

Bad$93K

$93K/yr · 97K searches

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Products