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plunge router
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.0M$1.0M/yr · 375K searches
Avg price
Good$140.72avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay1,933.04avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$30.17–$299.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price