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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 10Conversion 88Competition 35Returns 83Price range 77Avg price 94Brand share 9Review moat 80Quality gap 28

Avg price

Great$22.50

avg listing price — sweet spot $15–$100

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Great403.73

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.54–$46.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$131K

$131K/yr · 57K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-30.3%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Reviews