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plumbers grease
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Good$278K$278K/yr · 162K searches
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,434.38avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.14avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.60–$12.33cheapest to priciest tracked listing — scored on the share inside $15–$100