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52

plug in garage light

Worth a look

Shows a sweet-spot price point ($30.91 avg), but a small market ($88K/yr) keeps it on the watch list.

Market size 22Growth 22Conversion 36Competition 76Returns 75Price range 86Avg price 95Brand share 83Review moat 38Quality gap 35

Avg price

Incredible$30.91

avg listing price — sweet spot $15–$100

Price range

Great$8.58–$68.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Okay2,697.62

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$88K

$88K/yr · 99K searches

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Search terms