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plastic
Launch itA $856K/yr market growing +3.0% this quarter with returns at 1.3% — clears our launch bar.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$16.91avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great$2.67–$57.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$856K$856K/yr · 1.2M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,462.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand