59
plastic shims
Worth a lookShows searches that convert (10.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good978.88avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Price range
Good$4.70–$26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$228K$228K/yr · 161K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality