52
plastic putty knife
Worth a lookShows searches that convert (18.7% search→purchase), but prices mostly outside the sweet spot ($2.95–$12.39) keeps it on the watch list.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+38.2%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,971.48avg incumbent reviews — the moat a new listing must climb
Market size
Okay$161K$161K/yr · 133K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.51avg listing price — sweet spot $15–$100
Price range
Bad$2.95–$12.39cheapest to priciest tracked listing — scored on the share inside $15–$100