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plastic hole plugs

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A small market ($99K/yr) — this niche doesn't clear our bar today.

Market size 25Growth 38Conversion 53Competition 62Returns 49Price range 73Avg price 47Brand share 72Review moat 37Quality gap 40

Price range

Good$4.87–$42.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Avg price

Okay$11.69

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,772.72

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$99K

$99K/yr · 192K searches

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