49
plastic hammer
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.81avg listing price — sweet spot $15–$100
Price range
Great$9.22–$81.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,024.87avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 37K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch