59
plastic drop cloth
Worth a lookShows searches that convert (15.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$680K$680K/yr · 400K searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,217.95avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.68avg listing price — sweet spot $15–$100
Price range
Okay$2.67–$20.67cheapest to priciest tracked listing — scored on the share inside $15–$100