46
pivot hinge
Skip itSoft demand (-7.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great107.68avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.71avg listing price — sweet spot $15–$100
Price range
Great$6.02–$77.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.0%return rate — above 5% kills the launch gate
Market size
Bad$96K$96K/yr · 162K searches
Growth
Bad-7.3%90-day search growth — must beat 0% to launch