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pitch gauge
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.96avg listing price — sweet spot $15–$100
Price range
Great$12.10–$29.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good632.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 20K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand