49
pipe wrap
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$47.05avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good659.24avg incumbent reviews — the moat a new listing must climb
Market size
Good$427K$427K/yr · 190K searches
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$9.98–$257.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-20.4%90-day search growth — must beat 0% to launch