48
pipe locators
Skip itPrices mostly outside the sweet spot ($14.41–$1700.79) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great457.14avg incumbent reviews — the moat a new listing must climb
Market size
Good$595K$595K/yr · 160K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$278.35avg listing price — sweet spot $15–$100
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$14.41–$1700.79cheapest to priciest tracked listing — scored on the share inside $15–$100