45
pipe cover
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$17.75avg listing price — sweet spot $15–$100
Price range
Great$4.98–$56.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great434.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 75K searches
Growth
Bad-54.3%90-day search growth — must beat 0% to launch