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pink tape measure
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,621.82avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.07–$19.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.24avg listing price — sweet spot $15–$100
Market size
Okay$104K$104K/yr · 111K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality