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pink masking tape
Skip itA small market ($95K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good958.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.38–$24.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.96avg listing price — sweet spot $15–$100
Market size
Bad$95K$95K/yr · 73K searches
Growth
Bad-1.2%90-day search growth — must beat 0% to launch