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Launch itA $1.9M/yr market growing +9.3% this quarter with returns at 4.9% — clears our launch bar.
Avg price
Incredible$27.61avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 3.8M searches
Price range
Great$13.73–$60.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good955.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale