46
phase rotation meter
Skip itSoft demand (-4.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great155.43avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good$131.46avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$329K$329K/yr · 49K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Price range
Okay$24.08–$325.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Signals High Price