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permanent outdoor lights for house
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$13.9M$13.9M/yr · 6.5M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good973.47avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Avg price
Good$164.75avg listing price — sweet spot $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$46.41–$717.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad10.1%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand