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permanent outdoor lights 50ft
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$94.04avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Okay$12.83–$296.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$125K$125K/yr · 61K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,445.13avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand