40
pendant light cord
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Review moat
Good876.14avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$13.14avg listing price — sweet spot $15–$100
Price range
Good$7.81–$22.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Okay$120K$120K/yr · 308K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand