42
pencil drawer
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$45.58avg listing price — sweet spot $15–$100
Review moat
Good590.03avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.33–$133.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 22K searches