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peep holes for door
Skip itSoft demand (-6.8% this quarter) — this niche doesn't clear our bar today.
Price range
Great$5.54–$55.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.39avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good852.75avg incumbent reviews — the moat a new listing must climb
Market size
Good$305K$305K/yr · 345K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-6.8%90-day search growth — must beat 0% to launch