45
peel and stick wood flooring
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$55.46avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$12.73–$118.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,345.8avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.7%return rate — above 5% kills the launch gate
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 146K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale