54
pd ruler
Worth a lookShows beatable incumbent ratings (3.9★), but soft demand (-9.6% this quarter) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Great144.93avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.92avg listing price — sweet spot $15–$100
Price range
Great$4.99–$116.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$121K$121K/yr · 63K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Signals Quality Gap