50
paver lights
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Growth
Great+69.8%90-day search growth — must beat 0% to launch
Avg price
Good$114.23avg listing price — sweet spot $15–$100
Review moat
Good741.47avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 52K searches
Price range
Bad$9.38–$582.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Price