45
pass through socket set
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$59.87avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great499.65avg incumbent reviews — the moat a new listing must climb
Price range
Good$33.11–$152.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$267K$267K/yr · 273K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price