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paper lantern lights
Worth a lookShows a sweet-spot price point ($22.82 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$22.82avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Great$7.18–$60.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good538.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Market size
Okay$243K$243K/yr · 665K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale