42
panic bars for exit doors
Skip itSoft demand (-3.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great144.16avg incumbent reviews — the moat a new listing must climb
Avg price
Good$109.81avg listing price — sweet spot $15–$100
Market size
Good$395K$395K/yr · 82K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$49.69–$183.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-3.3%90-day search growth — must beat 0% to launch