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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 70Conversion 84Competition 15Returns 81Price range 90Avg price 95Brand share 7Review moat 75Quality gap 21

Avg price

Incredible$28.02

avg listing price — sweet spot $15–$100

Price range

Great$11.09–$70.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Good516.67

avg incumbent reviews — the moat a new listing must climb

Growth

Good+51.5%

90-day search growth — must beat 0% to launch

Market size

Okay$109K

$109K/yr · 41K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

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