66
paint hardener for disposal
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$33.24avg listing price — sweet spot $15–$100
Price range
Great$3.03–$79.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great425.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$718K$718K/yr · 155K searches
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf