62
paint edger
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good652.63avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$13.57avg listing price — sweet spot $15–$100
Price range
Good$4.93–$31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$403K$403K/yr · 431K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.6%90-day search growth — must beat 0% to launch