61
paint bucket
Worth a lookShows a sweet-spot price point ($22.24 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.24avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Price range
Great$2.99–$102.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good500.84avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$160K$160K/yr · 180K searches