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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 56Conversion 98Competition 21Returns 96Price range 65Avg price 51Brand share 9Review moat 23Quality gap 27

Conversion

Incredible16.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Good$4.04–$35.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+29.1%

90-day search growth — must beat 0% to launch

Avg price

Good$12.07

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$93K

$93K/yr · 47K searches

Review moat

Bad8,400.08

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

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