58
pad locks with same key
Launch itA $5.0M/yr market growing +1.2% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$5.0M$5.0M/yr · 4.7M searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.53–$35.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.88avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad11,261.88avg incumbent reviews — the moat a new listing must climb