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pad locks with same key 2 pack
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.71avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$6.09–$33.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,285.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 38K searches
Brand share
Bad98%top-5 brand share — brand-locked demand