49
p trap
Skip itSoft demand (+3.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great327.79avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.49avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$3.06–$28.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$194K$194K/yr · 219K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Okay+3.1%90-day search growth — must beat 0% to launch