46
oversized outlet covers wall plate
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.63–$28.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,644.51avg incumbent reviews — the moat a new listing must climb
Market size
Okay$215K$215K/yr · 256K searches
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality