40
over glasses goggles
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.98avg listing price — sweet spot $15–$100
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Market size
Okay$154K$154K/yr · 175K searches
Price range
Okay$7.45–$18.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,391.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf