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outlet switch
Worth a lookShows searches that convert (7.9% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay$272K$272K/yr · 293K searches
Avg price
Okay$11.74avg listing price — sweet spot $15–$100
Review moat
Okay2,287.06avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.01–$21.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality