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outlet insulators and draft sealers
Skip itSoft demand (-74.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good845.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.84avg listing price — sweet spot $15–$100
Market size
Bad$90K$90K/yr · 126K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad$3.99–$16.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-74.4%90-day search growth — must beat 0% to launch