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outdoor light bulbs for porch lights
Worth a lookShows searches that convert (7.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.95avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.66–$35.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$685K$685K/yr · 564K searches
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,568.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.3%90-day search growth — must beat 0% to launch