65
outdoor extension cord
Launch itA $8.5M/yr market growing +52.9% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$8.5M$8.5M/yr · 4.3M searches
Avg price
Great$21.80avg listing price — sweet spot $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Great$6.98–$65.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+52.9%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Bad4,909.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality