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51

outdoor extension cord 15 ft

Worth a look

Shows searches that convert (18.4% search→purchase), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 34Growth 82Conversion 99Competition 21Returns 73Price range 54Avg price 59Brand share 42Review moat 32Quality gap 14

Conversion

Incredible18.4%

search→purchase rate — share of searches ending in a sale

Growth

Great+76.9%

90-day search growth — must beat 0% to launch

Returns

Good2.1%

return rate — above 5% kills the launch gate

Avg price

Good$13.09

avg listing price — sweet spot $15–$100

Price range

Good$8.45–$22.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$166K

$166K/yr · 69K searches

Review moat

Okay3,345.69

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Reviews