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orange safety vest
Skip itSoft demand (-1.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$3.97–$44.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,360.39avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$158K$158K/yr · 314K searches
Growth
Bad-1.0%90-day search growth — must beat 0% to launch